Active/adventure the most popular travel agent specialty

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Active/adventure the most popular travel agent specialty
Photo Credit: Dudarev Mikhail/Shutterstock.com

NEW YORK -- Active and adventure travel is the most popular travel specialty, Travel Leaders Group (TLG) advisers reported in a survey.

TLG released the results of its latest travel trends survey in conjunction with a luxury-focused trade show for agents here Tuesday.

While active and adventure travel topped the list of niche and specialty travel, other areas are trending, too. Active/Adventure was followed by honeymoon and destination weddings, culinary and wine, reunions, wellness, and women-only trips.

Agents are optimistic about business, according to the survey results. More than 90% reported feeling "positive" or "very positive" about their business outlook in 2019. Over two-thirds said consumers are spending more on 2019 trips versus the current year.

Travelers are booking longer trips, too. Most common are six to seven days, followed by eight to 10 days. TLG said only 1.5% are primarily booking trips less than four days in length.

The survey was conducted in September and October; 1,000 agents completed it. 

The survey included a list of top destinations. The top international, non-cruise destination is Mexico, followed by Italy, the Dominican Republic, the Bahamas, Jamaica, Costa Rica, Australia, France, Aruba and England.

The top domestic, non-cruise destination is Hawaii, followed by Orlando, Las Vegas, New York, Fort Lauderdale, Miami, New Orleans, Washington, D.C., Anchorage and the U.S. Virgin Islands.

For domestic cruise destinations, Alaska is tops followed by Hawaii. Internationally, the Caribbean was the top spot, followed by European river cruises and Mediterranean cruises.

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