VisitBritain is teaming with STA Travel, a student and youth travel agency, on a campaign to lure visitors from the U.S., Germany, Australia and New Zealand to the U.K.'s top music-festival destinations.
The 10-week social and digital campaign, which highlights the festivals through imagery and videos, also focuses on the surrounding regions in which they are held.
The festivals in this phase of the campaign include the four-day Bestival on the Isle of Wight; the five-day Boardmasters, which combines surf and music in Newquay, and the four-day Festival No 6 in in Portmeirion.
The campaign is part of VisitBritain's global Home of Amazing Moments campaign, which was launched last year and encourages visitors to the UK to share their experiences on social media using #OMGB.