Youth tour specialist Contiki has launched Tiki, a Facebook
Messenger chatbot designed to help agents and their clients navigate the
brand's eight travel styles.
Contiki's travel styles, which were developed in 2014, are
designed to guide millennials toward trips that are based on their interests
and motivations. Travel styles include "Discoverer," "In-Depth
Explorer," "Camping," and "High Energy."
After launching a conversation with Tiki,
the bot asks users a series of mostly multiple-choice questions about their
personality, travel preferences and tastes, incorporating comical and quirky
GIFs and memes along the way.
Once Tiki has identified users' travel style, it suggests a
number of trips within that style, a tool that Contiki says agents can also use
to better understand their clients' interests.