Privately held Warwick Hotels & Resorts, with 55 hotels
on five continents, unveiled Warwick Journeys, a guest recognition program with a twist:
Guests do not receive points for their stay.
Rather, as they progress through levels of membership, which
are tied to the number of stays booked, their stays come with an increasing number of
on-property rewards, from premium internet to welcome drinks to garment
steaming to a "no-walk" guarantee. Agent and direct bookings are eligible, but OTA bookings aren't.
Those at the Purple level (2-3 stays at a single property
within a 12-month period) receive three benefits, Gold members (4-15 qualifying
stays at a single property in 12 months) get eight and Black, the top level,
receive 13 complimentary amenities or services.
Attaining a new level can be accelerated by staying in
multiple Warwick properties. Members will be elevated to Gold after staying at
two distinct Warwicks, or Black by booking a qualified stay at four participating
properties.
The 12 hotels initially participating in the program are the
Barsey and Warwick in Brussels, the Westminster-Opera and Warwick in Paris, the
Allerton in Chicago, the Melrose in Dallas, the Rein-Astrid in Lyon and
Warwicks in Denver, Geneva, New York and San Francisco. The Warwick Paradise
Island Bahamas will join the program soon, a company spokesperson said.
The launch comes four weeks after the group announced it
acquired three London properties, all in the Knightsbridge district, from the
Capital Group.
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Correction: Travel agent bookings are eligible for the rewards program. A previous version of this report in error stated they were not.