United Airlines parent United Continental Holdings will transfer from the New York Stock Exchange to the on Sept. 7.

United will keep its ticker symbol of UAL.

United CFO Gerry Laderman said that Nasdaq's "highly respected trading platform and marketing initiatives offer the most cost-effective listing alternative and support our work to deliver on our cost targets."

PepsiCo cited similar reasons when it moved from the NYSE to Nasdaq late last year, making it the most valuable company on the Nasdaq exchange. 

United stock has performed well of late and is up approximately 23% in 2018. The stock was trading at more than $85 Monday afternoon, just shy of its 52-week high of $86.60.

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