JetBlue raises fares to combat fuel cost spike

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JetBlue raises fares to combat fuel cost spike

JetBlue faced a 48.4% increase in fuel costs during the third quarter, but CEO Robin Hayes said it offset some of that with higher ancillary revenue and fare increases over recent months. 

JetBlue's average fare for the quarter was $175.66, up 2.5%. Passenger revenue increased 10.8% year over year to $1.94 billion.

The airline also is adjusting its network to boost revenue, moving capacity to focus on three markets: New York's John F. Kennedy International, Boston and Fort Lauderdale. As it does, it is ending service to Washington Dulles; Daytona Beach, Fla.; and St. Croix, U.S. Virgin Islands. It's also cutting back capacity to Mexico City from both Fort Lauderdale and Orlando and making its service to Portland, Maine, seasonal instead of year-round.

In the longer term, JetBlue plans to introduce more segmentation in its fares, including a basic economy-style product sometime next year. And, JetBlue is looking to partner with "key travel agency partners" for direct connections based on IATA's New Distribution Capability standard.

During the third quarter, JetBlue's traffic rose 9.7% as capacity increased 8.7%, pushing load factor up 0.8 percentage points to 85.9%. Yield rose 1%.

JetBlue reported net income of $50 million during the quarter, down from $181 million in the third quarter of 2017. The third quarter of 2018 included $112 million in costs related to a recently signed contract with pilots and the carrier's transition away from its E190 fleet.
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Source: Business Travel News

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