Janet Bava
AmaWaterways welcomed Janet Bava as its new chief marketing officer.
Bava will be responsible for the company's strategic and tactical marketing areas with a special focus on working with travel partners to develop a more personalized approach to guest communication and lead generation.
"River cruising continues to be one of the fastest-growing segments in cruising," said Rudi Schreiner, president and co-owner of AmaWaterways. "Over the last several years, AmaWaterways has experienced tremendous growth, and we're primed to welcome Janet to our team. Her focus on aligning all areas of our business will be key as we solidify our presence in evolving markets."
Bava arrives with more than 15 years of marketing experience. Prior to joining AmaWaterways, she held senior marketing positions with Silversea Cruises, NBCUniversal and Royal Caribbean.
"We're thrilled to welcome Janet to our growing team," said Kristin Karst, executive vice president and co-owner of AmaWaterways. "There are so many new opportunities for her and the marketing team to explore that will enable us to introduce even more multigenerational families and active cruisers to our special brand of river cruising."