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Within a three-month period earlier this year, Melia Hotels International, Riu Hotels & Resorts and Iberostar Hotels & Resorts all planted their first flags in New York. If that were not bold enough, the same companies are engaging in a similar strategy in Miami, the fourth most-expensive U.S. market for hotel room rates after New York, San Francisco and Oahu. Pictured here, the lobby of the Iberostar 70 Park Avenue, the first Iberostar hotel in the U.S., in the Murray Hill section of New York.