Hilton Waikiki Beach has named Jamie Choi as new director of sales and marketing.

Choi leads the sales and marketing teams of the 601-room hotel in Honolulu overseeing revenue strategies and managing the overall branding and communications for the hotel.

"Jamie is a smart and experienced sales and marketing executive; we are excited to have her as part of our team," Henry Perez, general manager of Hilton Waikiki Beach, said in a statement. "She has a creative mind and a proven record of achieving target goals, plus she is already familiar with our brand and destination making the transition seamless."

Choi comes to Hilton Waikiki Beach after serving previously as director of sales and marketing at Embassy Suites by Hilton Waikiki Beach Walk, and DoubleTree by Hilton Hotel Alana, and as regional sales manager for the Hilton Hawaii cluster.

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