Felicity Long
It's been a tough few weeks for airlines. You could argue, however, that the last few years have been even tougher for passengers, as overcrowded, understaffed flights have become the new normal. What's next, standing room only?
For those of us who frequently fly to Europe, in my case as often as once a month, the journey is compounded by the fact that we're usually flying all night. That means an uncomfortable seat, insufficient legroom or a crying baby can not only translate into a difficult flight, but also a challenging next day on the ground.
There are, of course, bright spots — better in-seat entertainment, power outlets, complimentary cocktails and amenity kits are migrating to some economy classes — while traditional first-class amenities, such as flatbed seats, direct-aisle access and enhanced dining are popping up in business class on a number of European carriers.
Overall, though, the typical in-air experience is a long way from being fun.
Enter La Compagnie, the all-business-class airline, which has made a name for itself by bucking industry trends.
The boutique carrier, which operates Newark-Paris service, isn't about offering the cushiest business-class service — it doesn't, and it doesn't claim to — but rather a low-cost, better-than-economy option.
This spring, just for fun, the airline turned its service into a flying art gallery with a pop-up exhibition created by New York street artist Kevin Lyons. The window displays, which will run until May 19, are a light-hearted attempt to revive enthusiasm for air travel among passengers who would like to avoid being treated like cattle without having to break the bank.
This summer, roundtrip fares from $1,300 will get you such businesslike perks as two 70-pound checked bags, flat seats with massage action, French wine, amenity kits with Caudalie beauty products and airport lounge access.
Jean-Charles Perino, executive vice president of sales and marketing and co-founder of La Compagnie, takes pride in what he calls the democratization of the cushy flying experience by making business class more affordable to more people.
"At La Compagnie, we have a strong philosophy: be transparent," Perino said. "This is why we never overpromise, and we have a very direct and transparent relationship with our customers on email, social media and over the phone."
And while you could argue that the tininess of the airline makes comparing quality control with larger, mainstream airlines a case of apples and oranges, La Compagnie certainly gets an "A" for effort.
Or, as Perino said, "As a small airline we need to pay bigger attention to the people and service."