A polar bear attack in Spitsbergen on a Hapag-Lloyd Cruises shore excursion over the weekend left the bear dead and the company issuing an apologetic statement.

A crewman attacked by the bear suffered head injuries but was responsive after the attack and was airlifted to a medical facility. He is "out of danger, with no threat to life," a statement said.

Not so the bear. "In an act of self-defense, unfortunately, it was necessary for the polar bear to be shot dead," the Hapag-Lloyd statement said. "We very much regret this incident. Hapag-Lloyd Cruises is very aware of its responsibility when travelling in environmentally-sensitive areas and respects all nature and wildlife."

The Hapag-Lloyd account said that a party of four guards from the Bremen had landed and was scouting the site for safety in preparation for passenger arrivals when one of the guards was attacked by a bear that had not been spotted. 

"As the attempts of the other guards to evict the animal, unfortunately, were not successful, there had to be intervention for reasons of self-defense and to protect the life of the attacked person," Hapag-Lloyd said.

The cruise line was blasted for the episode on social media. "If you don't want to be complicit in the shooting of polar bears don't cruise with Hapag-Lloyd Cruises," said one Twitter poster on Sunday. 

"Trouble is as long as tourists demand their photo op whims & cruise operators such as Hapag-Lloyd Cruises are willing to cash in to provide a "service" regardless of consequences to wildlife there's this risk, never mind the general environmental damage they do," said another.

In its statement, the company said, "Hapag-Lloyd Cruises has been traveling to these destinations for many years with an experienced crew. The cruise operator is respected in the destinations as a responsible partner and the experts actively inform the guests about the appropriate behavior required in these areas. We are extremely sorry that this incident has happened."

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