WhyHotel gets $10M in funding

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WhyHotel is opening a pop-up hotel at the Ballston Quarter development in Northern Virginia.
WhyHotel is opening a pop-up hotel at the Ballston Quarter development in Northern Virginia.

Alternative accommodations startup WhyHotel has closed on $10 million in Series A funding. 

The funding round, which was led by Highland Capital Partners, comes as WhyHotel prepares to open three pop-up hotels next year. 

Launched in 2017, WhyHotel partners with real estate developers to open temporary hotels in new apartment buildings. The concept promises guests a luxury home rental-style stay, while providing access to amenities like gyms, pools and rooftops and a 24/7 on-site hospitality and security team. 

WhyHotel has also positioned itself as an amenity to building residents, offering them discounted room nights for family and friends and access to WhyHotel's cleaning services. 

WhyHotel's latest outposts will be located in Northern Virginia, including up to 175 WhyHotel units at Ballston Quarter, up to 150 units at Centro Arlington and up to 150 units at The Boro in Tysons. All three pop-ups are slated to open throughout 2019.

According to a company spokesperson, the hotels will be priced in line with WhyHotel's existing Washington D.C. pop-up, which typically books for roughly $150 to $200 per night for a one-bedroom unit. 

In addition to the D.C. location, WhyHotel had previously operated a pop-up hotel in Baltimore.

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