Virgin Voyages will enable guests to order champagne anywhere on the ship at the push of a button.
The "Shake for Champagne" service on the Scarlet Lady, Virgin Voyages' first ship, will be activated through the cruise line's Sailor app. When a smartphone is shaken while using the app, a Virgin Voyages champagne button is revealed. With just one press of the button, a bottle of Moet Chandon Imperial will be delivered.
The bottle will come in a red champagne bucket with two glasses. The service will cost $95.